There are 70 different types of SEO listed in this post, but the 3 most important ones are On-page, Off-page and Technical SEO.
Understanding what is SEO and why it’s important can help you prioritize these core types effectively.
70 Types of Search Engine Optimization (SEO)
Explore the extensive list of different SEO types, including on-page, off-page, and technical SEO, to increase your website’s search traffic.
Core types of SEO
1. On-page SEO
Also referred to as on-site SEO, which involves optimising web pages to boost keyword rankings and make content clearer for Google and users.
2. Off-Page SEO
External actions to improve search engine rankings, extending beyond link-building.
This includes building backlinks, influencer marketing, social bookmarking, press releases and more.
3. Technical SEO
Optimises your website for better searchability and rankings, ensuring it’s easily found, crawled, and indexed by search engines.
Technical SEO Subtypes
4. Mobile SEO
Optimises websites for mobile devices, focusing on responsive design and mobile user experience.
This is an important SEO type that helps you improve the mobile-friendliness of your website.
5. Accessibility SEO
Improve website accessibility for all your website users, benefiting SEO.
6. Edge SEO
Simplifies making website changes quickly without needing extensive technical skills or developer assistance.
7. JavaScript SEO
Ensures websites with heavy JavaScript are easily crawled, indexed, and SEO-friendly.
8. React SEO
Optimises React-based web applications for search engine indexing and ranking.
9. NextJs SEO
Improves search engine optimisation for websites using the Next.js framework.
10. Headless SEO
Optimises headless CMS content for search engines, aiming for higher keyword rankings and website visibility.
Content-Related SEO Types
11. Landing page SEO
Boosts lead-generating pages specifically designed for marketing campaigns to draw more search engine traffic.
12. Blog SEO
Improves blog posts and website articles for better search engine rankings. Also known as “Blogging SEO“.
13. Content SEO
Shapes content around targeted keywords and topics for better search engine rankings
14. Semantic SEO
Optimizes for the intent and context of user queries, and not just the exact business keywords.
15. Multimedia SEO
Improves ranking for non-text content, including audio, video, shorts, and interactive visual content.
Local & International SEO Subtypes
16. Local SEO
Boosts online visibility to attract more local businesses from local searches.
17. International SEO
Optimise your website for global audiences, multiple countries and multiple languages.
18. Multilingual SEO
Optimise content in various languages for better search engine visibility worldwide.
Platform-specific SEO Subtypes
19. E-commerce SEO
Improves online store’s visibility for better search engine rankings, focusing on category, sub-category and product pages.
20. YouTube SEO
Optimise videos and channels for higher YouTube search visibility and rankings.
21. App Store SEO
Boosts mobile app visibility in app stores through optimized titles, descriptions, and reviews. and ratings. Also known as “ASO App Store Optimization“.
22. Amazon SEO
Targets higher product visibility and rankings within Amazon’s site search engine.
23. Etsy SEO
Improves visibility and rankings of stores and products on Etsy.
24. Shopify SEO
Optimises Shopify stores for increased search visibility and sales.
This type of SEO is helpful for e-commerce websites built on the Shopify platform.
25. Squarespace SEO
Improves Squarespace sites to rank higher in search results.
26. WordPress SEO
Boosts visibility and rankings for WordPress websites.
27. Wix SEO
Improves Wix websites for better search engine rankings.
28. Social Media SEO
Improves visibility of social profiles and content across social networks. Also known as “SMO Social Media Optimization“.
29. Yep SEO
Optimizes for Yep, Ahrefs’ revenue-sharing search engine.
30. News SEO
Targets content visibility in Google News and similar platforms.
31. Google Discover SEO
Optimises content for visibility in Google Discover.
32. Marketplace SEO
Improves visibility and rankings in online marketplaces like Indiamart, eBay, and Walmart.
33. Google SGE SEO
Focuses on ranking within the top 3 SGE carousel results, which differ from standard search results.
34. Datafeed SEO
Improves product data feeds for better visibility and rankings in shopping search results.
35. TikTok SEO
Optimises TikTok content and profiles for higher visibility and discoverability within the platform’s search results.
Specialised Types of SEO
36. Image SEO
Boosts image visibility in search results through optimised file names, alt text, title tags, compression etc.
37. Video SEO
Increases video views and organic site traffic via Google and other search engines.
38. Programmatic SEO
Automatically creates pages targeting specific keywords using technology.
39. Holiday SEO
Optimises content for better visibility during holidays to attract seasonal searches.
40. Featured Snippet SEO
Aims to secure the top “position zero” spot in Google search results.
41. Long-Tail SEO
Focuses on less competitive, highly specific long-form search queries. For eg. how do I become an SEO expert?
42. SaaS SEO
Improves visibility and rankings of SaaS businesses to attract solution-seeking users.
Check our article on common SaaS SEO mistakes to avoid.
43. Enterprise SEO
Boosts search visibility, traffic quality and volume for large company websites.
44. Niche SEO
Tailors SEO tactics for specific industry niches, like SEO for lawyers, HVAC SEO, plumber SEO, wedding photographer SEO, SEO for skin care and so on.
45. Voice SEO
Optimises for voice search, focusing on conversational and question-based queries.
46. AI SEO
Leverages AI tools, like ChatGPT, Surfer SEO and Jasper AI to refine and automate SEO strategies
47. AIO SEO
A new approach to website optimization that leverages AI to improve user’s search experience.
48. Taxonomy SEO
Organises website content logically and hierarchically for easier navigation and relevance.
49. Parasite SEO
Boosts brand visibility, referral traffic and keyword rankings by leveraging high-authority websites.
50. SEO for Academic Journals
Improves the findability and access of academic articles in search engines like Google Scholar.
51. Advanced SEO
Employs sophisticated techniques beyond basic SEO, such as complex link-building and keyword research.
52. Branding SEO (Brand SERP)
Improves a brand’s search visibility, SERP results and online reputation.
53. Podcast SEO
Makes podcasts more discoverable on search engines and platforms like Apple Podcasts and Spotify.
54. Forensic SEO
Analyses and recovers from visibility losses, addressing Google penalties and harmful backlinks.
55. Travel SEO
Optimises travel websites to attract more organic traffic from interested users.
56. B2B SEO
Increases a business website’s organic search traffic and visibility to target other businesses. Also known as “Business-to-Business SEO“.
57. B2C SEO
Optimises consumer-facing websites to improve visibility and attract individual customers in search engine results.
58. Paywall SEO
Makes paywalled content search-friendly, using snippets and structured data to balance access and attract subscribers.
59. Syndicated SEO
Spreads content across multiple sites to enhance visibility and drive traffic.
SEO Philosophies (Special Types)
60. White Hat SEO
Uses ethical SEO methods that are within Google’s SEO community guidelines.
61. Black Hat SEO
Risky SEO tactics that break search engine rules for quick search visibility and ranking gains.
62. Grey Hat SEO
Uses SEO practices in ethical grey areas, not strictly against rules but questionable.
63. Negative SEO
Unethical actions aimed at damaging a competitor’s search visibility and keyword rankings.
64. Sustainable SEO
Focuses on long-term growth and resilience against search algorithm changes.
65. Continuous SEO
Treats Search Engine Optimization as an ongoing, never-ending strategy.
66. DIY SEO (Do-It-Yourself SEO)
Individuals or businesses manage their SEO without professional help.
67. DIY SEO Tools
Individuals or businesses manage their SEO with the help of AI-powered SEO tools like Scalenut and Surfer.
68. Holistic SEO
Integrates all your website marketing aspects, including content, user needs and user experience, into SEO efforts.
69. Hustle Bro SEO
Promotes quick-rich SEO schemes; proceed with caution.
70. Search Experience Optimization (SXO)
Improves both search engine optimisation and user experience for visitors from search results.
That’s all for now.
Conclusion For Important SEO Types
We’ve listed 70 different types of search engine optimization (SEO) in digital marketing.
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Do you have any new SEO type that you would like to add to the list?
Let us know in the comment section below.
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