Today, you’ll learn how SEO and blogging work together to get your search visibility and traffic for your business.
What is Blogging?
Blogging is the process of creating and publishing high-quality content related to your products and services on a website, such as blog posts, news articles, photos, videos, podcasts or other digital media.
Blog post allows you to share your product information, helpful how-to guides, personal opinions, current events, and news about your company.
The average word count of a blog article is 500–7,500 words.
Bloggers, content writers and marketers are the ones who own it, design it, maintain it, and promote it through content campaigns.
What Is Blogging SEO?
Blogging SEO is the practice of optimizing a blog’s content, media, content architecture and helpful HTML code for search engines.
Blog SEO is an important type of SEO optimization.
Common tasks associated with blogging SEO include on-page optimization, internal link-building, installing plugins in case you are using a WordPress website, and improving page loading speed.
12 Important tasks associated with blogging SEO:
- On-page optimization
- Improving the page loading speed
- Internal linking
- Choosing SEO-friendly blog formats
- Optimizing posts
- Structuring content
- Incorporating rich media
- Adding alt text to images
- Being mobile friendly
- Posting frequently
- Engaging on social media
- Installing WordPress plugins
6 Tips To Follow When Doing SEO For Your Blog
Here are six helpful tips for blogging SEO:
- Keyword research: Use keyword research to select topics that your audience is interested in. For each post, consider a primary keyword and a few related secondary keywords. You can use Google’s Keyword Tool to look up a keyword’s relevance, competitiveness, and average monthly searches.
- Meta description: Write a meta description that summarizes your page’s content and helps search engines understand the topic. A well-crafted meta description can also encourage users to click through to your site from search results.
- Image optimization: Make it easier for search engines to understand your images by optimizing them. You can do this by naming your image files with short, descriptive names that include relevant keywords.
- URL optimization: Include relevant keywords in your URLs to help search engines understand your page’s content and rank your site higher in search results.
- Internal linking: Internal linking is an effective strategy to help your site rank higher in Google SERPs.
- Featured snippets: Optimizing for featured snippets can help increase your site’s organic brand visibility and get more clicks.
Blogging Tools That Help SEO
Some blogging tools that can help with SEO include:
- Yoast SEO: Provides SEO analysis, as well as readability analysis which helps you improve your writing style.
- Google Search Central Blog: Provides SEO best practices for all your blogging needs.
Why Is Blogging SEO Important?
Search engines like Google and Bing are free traffic sources for your blogs if you do blogging SEO properly.
Google dominates 90% of the global search engine market and processes 8.5 billion searches daily.
An online business with a dedicated blog section generates 55% more traffic. Discover all the essential blogging statistics here.
Blog posts can be used to: Share an update, Market a new product, Keep users up-to-date, Share business achievements, and Generate extra traffic for your business.
Bloggers can get paid in various ways, including Displaying ads on their site, Affiliate marketing, and Selling products or services.
Here are some general steps to start blogging:
- Choose a blogging platform
- Pick a hosting platform
- Find the right niche
- Select a blog name and domain
- Set up and design your blog
- Brainstorm blog topics
- Write your first blog post
- Create an editorial calendar
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